Thursday, February 26, 2009

Tata to Launch Nano On March 23

MUMBAI -- Tata Motors Ltd. has set March 23 as the launch date for its 100,000 rupees ($2005) minicar, about three months behind initial schedule after the auto maker had to relocate its factory late last year.
For all the people who are waiting to book their cars will have to wait a little longer as the bookings for the Nano -- the world's cheapest passenger car -- will begin in the second week of April. The company confirmed that the Booking process and other details will be announced at the time of launch.
Tata Motors had originally planned to launch the Nano in the fourth quarter of 2008. But, it had to relocate its factory in the eastern state of West Bengal in October, but west bengal's loss became Gujrats gain.

Saturday, February 7, 2009

You Tube Vs Hulu : Hulu Who?

The excitement as well as the confusion in the world of online video content sharing started in 2006, when a young website, YouTube, shot out of nowhere to become that year’s “next big thing”. Within months, YouTube sold itself to Google, the world’s largest internet firm. YouTube had risen so fast by making it easy to watch and share videos in any web browser, and by making it almost as easy to upload home-made videos to its site. Such “user-generated content” seemed to be the future.
In one sense this turned out to be correct. YouTube went on to dominate web video as measured by the number of videos that users watch (5600 m in Dec 2008 ).
Its social and even political importance is hard to overstate. From “Obama Girl” videos and tutorials about tying shoelaces or folding origami to Yoga and aerobics instruction, YouTube has changed lives. But there was a catch. Advertisers, by and large, will not touch user-generated content with a barge pole. Its quality is variable, to say the least; its content occasionally off-putting. No brand wants to be near it. And much of it is illegal—pirated from large media companies and uploaded by fans. Media giants, led by Viacom, were suing. So there was a threat of costs and no promise of revenues. YouTube is undoubtedly a phenomenon, but it is not a business.
So others showed up hoping to fill that gap, but the question was, did a need exists where a website could host user-generated content as well as professional videos. Does this website need to aggregate the content of many media companies or to be an outlet for just one?, question on consumers online behavior was also imminent, Would people prefer to download films or television shows to their computers, then transfer them to their iPods, as Apple was betting? Or would they prefer “streaming” a video just once? or would they insist on watching videos inside their web browsers? Would they pay to watch, or would advertising provide the revenues?
Almost every permutation has been tried. From Amazon to Apple, from Netflix to Joost, from ABC to CBS’s TV.com, companies old and young started serving videos over the internet.
Into this mess a with a new idea of “video sharing obtained from professional partners”, Hulu was born .
Today, even though advertising is destined for a depression, Hulu appears to have clarified much of the confusion. It is not clear how much revenue or profit Hulu is making, but it seems to be successful by any measure. Although Hulu is still far behind YouTube, in the number of hits, users have been flocking to it, watching 216m videos in December. Just as importantly, Hulu’s inventory for advertisers appears to be sold out. So Hulu is in the rare position of being able to increase inventory (through new content and more views) and make money from it. Hulu now has more than 100 advertisers, including big brands such as McDonald’s, Bank of America and Best Buy.
Hulu is not a “me too” brand, it does not copy YouTube in a sense that Hulu has only professional content, and not the contents uploaded by users, this is the fact that it has earned brownie points with the advertisers. Hulu currently offers content from more than 110 partners.
Hulu’s has achieved monetary success by supporting streamed video with advertising, rather than charging for downloads, Hulu’s ads are few and short, with a subtle countdown timer that makes them even more bearable. In some cases viewers can even choose which ad to watch, so it is more likely to be relevant to their interests.
It is too early to declare Hulu the winner, But for the moment it appears that YouTube proved that people would watch videos online—whereas Hulu is proving that advertisers will foot the bill.
Ref: The Economist

Tuesday, February 3, 2009

What is the difference between a recession and a depression?

THE word “depression” is popping up more often than at any time in the past 60 years, but what exactly does it mean? The popular rule of thumb for a recession is two consecutive quarters of falling GDP.
A search on the internet suggests two principal criteria for distinguishing a depression from a recession: a decline in real GDP that exceeds 10%, or one that lasts more than three years; for example America’s Great Depression qualifies on both counts, with GDP falling by around 30% between 1929 and 1933. Output also fell by 13% during 1937 and 1938. The Great Depression was America’s deepest economic slump (excluding those related to wars), but at 43 months it was not the longest: that dubious honour goes to the one in 1873-79, which lasted 65 months.
Japan’s “lost decade” in the 1990s was not a depression, according to these criteria, because the largest peak-to-trough decline in real GDP was only 3.4%, over the two years to March 1999. Since the second world war, only one developed economy has suffered a drop in GDP of more than 10%: Finland’s contracted by 11% during the three years to 1993, mainly thanks to the collapse of the Soviet Union, then its biggest trading partner.
Emerging economies, however, have been much more depression-prone there have been no fewer than 13 instances in the past 30 years of a decline in real GDP of more than 10%. Argentina and Poland were afflicted twice. Indonesia, Malaysia and Thailand all suffered double-digit drops in output during the Asian crisis of 1997-98, and Russia’s GDP shrank by a shocking 45% between 1990 and 1998.

Before the 1930s all economic downturns were commonly called depressions. The term “recession” was coined later to avoid stirring up nasty memories. Even before the Great Depression, downturns were typically much deeper and longer than they are today .One reason why recessions have become milder is higher government spending. In recessions governments, unlike firms, do not slash spending and jobs, so they help to stabilize the economy; and income taxes automatically fall and unemployment benefits rise, helping to support incomes. Another reason is that in the late 19th and early 20th centuries, when countries were on the gold standard, the money supply usually shrank during recessions, exacerbating the downturn. Waves of bank failures also often made things worse.
But a recent analysis by Saul Eslake, chief economist at ANZ bank, concludes that the difference between a recession and a depression is more than simply one of size or duration. The cause of the downturn also matters. A standard recession usually follows a period of tight monetary policy, but a depression is the result of a bursting asset and credit bubble, a contraction in credit, and a decline in the general price level. In the Great Depression average prices in America fell by one-quarter, and nominal GDP ended up shrinking by almost half. America’s worst recessions before the second world war were all associated with financial panics and falling prices: in both 1893-94 and 1907-08 real GDP declined by almost 10%; in 1919-21, it fell by 13%.
The economic slumps that followed the collapse of the Soviet Union and those during the Asian crisis were not really depressions, argues Mr Eslake, because inflation increased sharply. On the other hand, Japan’s experience in the late 1990s, when nominal GDP shrank for several years, may qualify. A depression, suggests Mr Eslake, does not have to be “Great” in the 1930s sense. On his definition, depressions, like recessions, can be mild or severe.
Another important implication of this distinction between a recession and a depression is that they call for different policy responses. A recession triggered by tight monetary policy can be cured by lower interest rates, but fiscal policy tends to be less effective because of the lags involved. By contrast, in a depression caused by falling asset prices, a credit crunch and deflation, conventional monetary policy is much less potent than fiscal policy.
Ref: The Economist