I was going through the articles in the economic times and what caught my attention was this article "Price of loyalty: Is it the end of loyalty cards?" . The article talks how the current market scenario has affected the marketing strategies of the companies.
After reading this article I was really wondering whether there will be the concept of loyality in this tough times, or with the minimal effect we the marketiers have the chance of moving the customers to our brands.
What excited me the most on this thought is that if we are able to find the correct value proposition then the customers will move to a different brand, and Price can only be one of the factors and not the ONLY factor. We have to ensure that we identify all the touch-points of our customer's and make the experience a memorable one ( Read Value adding to them ) , if we are able to deliver it then our job is well done ....
