Mobile marketers are turning more attention toward in-app advertising. Currently the in-app ads account for around 5% of mobile ad spending, and that number is only expected to rise over the next few years. Currently the Ad spend is around $87 M which is pegged to grow up to $894M by 2015.
Personally I don't like the advertisements in the apps I use, but one of the reasons in-app ads are taking off is their effectiveness, the majority of the user are able to recall ads at a higher rate than the ads they see while browsing the mobile web.Well like it or not this is here to stay and to grow.
