Quite surprisingly the answer is not Nimbooz by Pepsi but LMN by Parle agro and this brings one important point which we learnt in the B-classes, SCM or Supply chain Management is the key if we have to win the customer mind and hearts.
Let us look more closely .. Nimbooz was launched at least 2 months ahead than Nimbooz but if we look around today LMN is more ubiquitous than Nimbooz , so where did Pepsico go wrong ? simply Nimbooz focussed more on the advertisement blitz than creating a robust platform where it can be made available to the people .. honestly I have not been able to find Nimbooz in any shop in Chennai.
The other question is whether the shopkeeper are ready to accept it and shelf it in their shops ...
Keeping all these in minds one thing is for sure... Parle was able to take its drink to the masses because it was able to create a better SCM solution than Pepsico ...
