Recently in India two movies were released, both the movies were similar in a sense that in both the movies two youngster made their debut. Harman Baweja made his debut through his film 'Love Story 2050' and Imran Khan through 'Jane Tu Ya Jane Naa'.
Now let me tell you about both the actors and their films , Harman belongs to the reputed 'Baweja family' a family known for its superhits in the Indian film Industry. The theme of the movie was futuristic and Harman with his Hrithik type looks and dance steps tried to woo the audiences.
On the other hand Imran is a cousin of 'Aamir Khan' , one of the top actors in the Indian film faternity. The movie is set on the backdrop of college going youngsters and their life and their experiences.
Now the result Imran movie is a hit, it has surged past the Harman starring Love Story 2050.
This presents an imp branding and marketing concept before us , not only your product should be new but it should boast of a few key features which are unique to your product, in other words its yours brand USP.
Harman's acts and his looks resembled so close to Hrithik roashan that people didn't find any thing new or fresh , whereas Imran's chocolate boy image and Aamir Khan production created a brand which helped the movie to do good business, the viewers went to the cinema hall to watch a new talent and not a look alike.
The same principle applies to brands as well the 'mee too' brands often fail to make a mark in the consumers' mindset because they do not have any thing special to offer. Their offerings and their products are essentially the same as their bigger competitors and thus more often or less they fail . So my advice to Harman , dude create your own style, well you cant do much about your looks though.
1 comment:
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