Knorr has been the largest brand of the Unilever group across the world , Knorr soups were launched in India to increase the breadth of the product offering from the Unilever house, as in to increase its presence in the food division also.
But after its launch the product meet only with a moderate success and it was not as popular in India as elsewhere.
Now the brand is promoting itself as an 'Indian Brand' as it is now offering products to cater to the Indian pallets, this to me sounds a good strategy , remember Mac Donald, Dominos Pizza Hut too had to Indianize their product to be successful in India.
So if Knorr soups are adopting this strategy of 'localisation' to Indian tastes , then surely it will help the brand to achieve more customer base and perhaps also prompt more Indians to try out the soups as food alternative.
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