John Ruskin astutely observed: "Great nations write their autobiographies in 3 manuscripts: the book of their deeds, the book of their words, and the book of their art."
China seems to be writing its history by the deeds it performs. Before the Olympic games concerns over the Chinese government's role in Tibet, Sudan, and other alleged human rights abuses threaten to derail its plans to stage the Olympics as China's coming out party but against all odds the country has been the host of such a spectacular Olympic event.
Will this help in the improving the image of China in the western world , will this help the brand 'China' ?
Well i think so, with thousands of tourists coming in and going back with pleasant memories, they will have many good memories and experiences to share about China , in marketing parlance , create a Buzz. This will definitely help in the building of the Brand China .
In saying so i am never reffering to their products , the products will have to make a mark for themselves . I am only reffering to the Country, the Olympic will help China in the same manner it did to Spain during the Barcelona Olympics.
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