Ghajni : Creating the Buzz.....

Its a time tested fact that Viral or Buzz marketing as it is popularly know always has an impact to pull the customers attention.

I think Aamir has learnt this art, his latest release Ghajini is following the same art, If we look closely his movie promos have been only creating teasers and curiosity. The ways the movie has been promoted is also unconventional , may it be through "dress alike men" or through "exclusive release on selective channels" 

 This is creating the buzz and making people talk of his film rather than he or the producers doing the talking, I would say a perfect example of Buzz marketing.

 It is always said that it is difficult to create a buzz and even more difficult to control and manipulate it but some of the biggest brands of our time like the Hush Puppies and iPhone have managed to create it, perhaps slowly yet steadily the marketing community is learning this art.