Apple computers CEO , Mr Steve Jobs launched the next generation of iPhone and its 2.o software version. Using this new software the users can install 3rd party softwares which are not approved or verified by Apple Inc. a feature which was hugely missing in the earlier iPhone.
The phone is now capable of incorporating 3G network which will boost the browser speeds 2.8 times. Although there are not many changes but a few cosmetic changes made into the handset here and there . The adopters of iPhone 3G will be able to choose between 8GB and 16GB models and, according to Apple, can expect improved audio and call quality across the board. ( More about Specs. click here)
The best part of the story is that Apple wants to launch this product ( 8 GB) at $199 only . The strategy of Apple now seems that they want to operate in a 'mass market' so the pricing strategy seems to be now of that of 'market penetration' instead of the initial market skimming.
It has to be remembered here that when Apple initially launched its iPhone it was on a premium price ( $450- 500) and then it had reduced the price of the phone within weeks( $300-350). This had led to widespread criticism of the company and many loyal customers had protested against it. In response to it Apple had promosed a waivier of price over their next Apple product purchase .
Well we Indians will have to wait a little longer to own this piece of beauty , Apple plans to launch iPhone in India in early 2009 , but the good news here is that it would only cost around Rs. 10,000. The product with similar features in India can be currently purchased at around 20-25 K . How the market and the competitors react to this price and create barriers for Apple and how Apple reacts to it would be something worth watching.
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