While watching the Asia Cup Match between India and Hong Kong today I noticed a interesting thing, during some part of the game when India was batting ( may be around 22-37 overs ) there were only a few ads. And the ads which were shown were mainly of the channel , i.e of Star Sports programs. During this short span of time there were some ads shown , I recall these were of Polo mint , Havells and Fashion Bazaar and that’s it .
Now why this is important, well I was reminded of an important Advertisement lesson , that not only the advertisement should be creative enough , but it should be placed in such a manner that it should get maximum exposure and impact the audiences in a manner that help in ‘brand recall’.
Now considering the present example I don’t think that the product would have got maximum ‘reach’, but as far as the recall is considered the timings couldn’t have been better. There were minimal ads and thus no clutter , I was even surprised at times that during the over break there were no advertisement breaks. Therefore the advertisements were able to get maximum attention and top ad recall,( at least in my case they did ) and they served the purpose for which they were aired.
Now why this is important, well I was reminded of an important Advertisement lesson , that not only the advertisement should be creative enough , but it should be placed in such a manner that it should get maximum exposure and impact the audiences in a manner that help in ‘brand recall’.
Now considering the present example I don’t think that the product would have got maximum ‘reach’, but as far as the recall is considered the timings couldn’t have been better. There were minimal ads and thus no clutter , I was even surprised at times that during the over break there were no advertisement breaks. Therefore the advertisements were able to get maximum attention and top ad recall,( at least in my case they did ) and they served the purpose for which they were aired.
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