Yesterday i went to a mobile shop , my 'moto' got stolen recently so i was looking for a new mobile phone. there i observed that the customers were unwilling to purchase products made in China as if they do not trust the goods made in China. The example in this case was of a mobile phone, the mobile boasted of features like Wi Fi , Bluetooth , 1GB memory card to name a few and all this for a paltry Rs. 5000. But at even at this throw away price the salesperson was not able to cajore the customer to purchase this handset. The reasons are quite obvious the customers have no faith in the product performance,they are not sure about the longevity of the product . whereas in contrast NOKIA is the most trusted brand across all the SEC classes in India.
Now intrestingly most of the Nokia spare parts, accessories and some handsets are made in China. So the question here is whether the bias is against the Brand or whether it is against the country. The answer is quite obvious the trust is on the Brand irrespective of the place of origin.
I am reminded of one more incident , when Armani moved all its manufacturing units to China , there were wide spread agaitiations against the company by its loyal customer base, many went on to the extent that they sewed the stores alleging that they had sold them counterfake material. as Armani could not be made in China . They simply could not digest the fact that Armani could be made in China.
Today its universaly accepted that China is the manufacturing hub of the world, and the cost advantage it provides is unmatchable. But as far as products without a known 'BRAND' name and with the tag "Made In China" is concerned, they still remain a big no-no in India and most Indians are unwilling to purchase them.
No comments:
Post a Comment